Panel Chair – Ceri Ritchie

Ceri is Head of Food and Enterprise at SAC Consulting, part of Scotland’s Rural College (SRUC), and undertakes project work for a variety of clients across Scotland. With 37 years’ management and marketing experience in the UK food & drink supply chain Ceri has recently focussed on local food & drink, food tourism, rural enterprise and entrepreneurship.

With an understanding of what drives consumer behaviour and key industry challenges such as climate change and sustainability, Ceri provides strategic advice to a range of businesses and organisations. As an established and well-respected project manager Ceri also project manages the Scottish Government’s Veterinary Services Programme and managed Connect Local, the Scottish Government’s Local Food & Drink Marketing Advisory Service (2016 to 2020).

Prior to joining SAC Consulting Ceri worked in the UK grocery multiple sector as a Category Manager (and prior to that a Senior Buyer, Buyer and Product Manager) for the Cooperative Wholesale Society. These roles provide considerable insight and background knowledge that Ceri brings to her current role.

Ceri will be chairing the panel “Why Farmers need to be Marketers”

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